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14 ways to use GPT Chat to optimize SEO that Marketers cannot ignore
Chat GPT – the new AI-powered chatbot shows enormous potential to revolutionize search engine optimization. Below are some ways to use GPT Chat to optimize SEO that you can refer to.
Flikover would like to give you tips on how to do SEO with Chat Gpt
Contents
Example of GPT Chat for Technical SEO
Create FAQ schema
You can ask ChatGPT to create an FAQ schema from the text you provided.
Of course, you can also use a CMS plugin for that.
But what if, for example, you use Wix without a plugin? Should you copy and paste the schema into the editor? In this case, ChatGPT is a useful tool and assistant.
You can create any schema using a similar example.
Create HowTo schema
In the case of the HowTo scheme, you can enter the same prompt as we did for the FAQ and ChatGPT will do 99% of the work. The prompt will be:
Generate HowTo schema on how to bake a cake from the steps below and suggest images with each step.
Why 99% and not 100%? Simply because you need to replace the sample image URLs.
However, it has added HowTo schema steps with real images. You just need to upload the image in the CMS and replace the image path in the recommended scheme.
Create Robots.txt Rules
SEO experts deal a lot with robots.txt.
Now you have a tool that can help you create any robots.txt rule with ease.
Below is an example of how to prevent Google from crawling your PPC campaign landing pages, located in the /landing folder. Reminders you can use are:
Robots.txt rule which blocks Google’s access to directory /landing/ but allows Google ads bot.
Once you’re done editing, always check your robots.txt file.
Create htaccess Redirect Rules
SEO experts often handle page transfers and may need to redirect a lot of things, depending on the type of server he or she has.
You can now create htaccess or Nginx redirect rules using ChatGPT.
Connect to API and encrypt
SEO experts often need to connect to various APIs and fetch data, but may lack programming skills.
Now you have ChatGPT at your disposal for basic programming tasks.
In the example below, I asked ChatGPT to get Google auto-suggestions using the known “pytrends” library.
Basically, you can use ChatGPT to write code in all programming languages.
The same prompt can be composed to ask the same, but in PHP:
Get Google Keyword Suggestions using PHP.
To run PHP on your local machine, you can use XAMPP; to run Python you can use Jupiter.
If you’re a PPC marketer who wants to set up custom conversions when users take certain actions on your website but don’t have the help of a web developer, this can be quite difficult in some cases. case. You can use Google Tag Manager in many cases where a user clicks a link, but you may need something else, which is not a built-in feature of GTM.
For example, you need to send a conversion event when a person visits your landing page and scrolls 35% of the page.
Now, you don’t need to hire a developer to get the job done.
Just visit ChatGPT and execute the command below to create magic.
Send Facebook pixel custom conversion event once as users scroll through 35% of the page using JavaScript
You can copy and paste this code into the card
of HTML and you’re done.
If you have a WordPress website, you can use plugins like WPCode to make the job easier.
Additionally, you can use Google Tag Manager custom HTML tags to add your JavaScript code there.
It saves you time having to find a developer for small daily tasks. And even if you have a development team, you can significantly reduce their workload by doing it yourself.
Example of Chat GPT for keyword research
Get keyword ideas
An example prompt you can use when researching keywords is
Generate a list of long and short tail keyword ideas on the topic “machine learning.”
Now, SEO tools have a serious competitor and are completely free to use.
The only caveat is that, as I mentioned, ChatGPT is trained on data through Q3 2021 and is not connected to the Internet. Therefore, it may not work in case you need more recent data.
For example, I asked who won the 2022 World Cup and it didn’t answer.
Get the User Intent of the search query
You have a lot of data in GSC, which you can now copy and paste into ChatGPT to get more insights.
For example: You can Copy – Paste a list of search queries and ask the purpose of the query using the prompt
What is the user intent behind these queries?.
Related keyword phrases
Again, you can use ChatGPT to organize keywords into related clusters:
Cluster list of keywords based on their semantic relevance.
Another case is to identify pages that rank for semantically related queries and restructure your URLs under silos.
For example: Make all pages about social media/social-media/silo, this can help you rank and help Google better understand your site structure.
It is always good to mention keywords and synonyms related to your content. You can do it at scale using ChatGPT.
Generate related keywords or the list of keywords below.
Create article titles based on keywords
Once you have the keywords you want to write about, it’s time to brainstorm a title for your article.
The prompt I used was
Suggest titles based on keywords list below.
ChatGPT example for On-Page SEO
Create Meta Description
You can copy and paste text into ChatGPT and have it generate Meta Description from there.
The prompt I used was
Generate concise and compelling meta description of up to 200 characters from the provided text.
Optimize for PAA and Featured Snippets
SEO experts may need help getting relevant questions from users (PAA) to optimize content for a specific keyword.
You can use ChatGPT to get these related questions to make your content more useful.
If you have a travel blog, you can ask: Related questions regarding “cozy cities in Germany,” and ChatGPT will come up with many queries that actually make sense.
Of course, there may be things that don’t make sense – but they will get 90% of the job done.
The questions it suggests may not have any search volume, but are still worth pursuing because keywords with zero search volume can drive significant traffic.
Create product FAQs with answers
If you have an ecommerce store and want to enhance your product pages with a Frequently Asked Questions (FAQ) section, you can ask ChatGPT for help.
The example prompt I used is
Generate FAQ for the Galaxy A23 5G with answers. Based on the results generate also FAQ schema.
And you can get a lot more because you will also get a FAQ schema that you can use.
Pretty simple, right?
If you’re worried about being penalized by Google for AI-written content, I don’t think this will have any impact. As long as you fact-check and revise the content for errors.
But I’m completely against creating the entire article content using ChatGPT because you have to fact-check it and will probably spend more time editing than writing from scratch. With the rise of AI detection tools, Google may finally be able to detect it.
Think of Chat GPT as an assistant that you can use wisely when your next hand comes up.
Suggested Heading tag
Let’s say you have a large piece of text and want to get an idea of what extra Heading tags to add to make your content more structured. You can have ChatGPT do that time-consuming editing task for you just by asking
Suggest H2 subheadings to content below without modifying the text.
Of course, it may not always deliver exactly what you want, but you can use the prompt and add context to it – or get ChatGPT suggestions and work from there by adding Make your edits to the subheadings.
There are talks that GPT Chat will replace humans and many professions are about to disappear. In my personal opinion, it won’t happen – but ChatGPT will make life easier in different industries and areas of expertise. Above is all the information on how to use GPT Chat to optimize SEO. Besides, don’t forget to visit TopOnSeek to see more useful information!
